Challenges
Challenges
Understanding the problems
Key Insights: How Gen Z Journals
Music lovers struggled to discover new music and understand the value of premium features, leading to low conversion rates and poor engagement.
Music lovers struggled to discover new music and understand the value of premium features, leading to low conversion rates and poor engagement.
Key Insights from User Research
Key Insights from User Research
Stuck in Their Own Loop
“I just listen to my liked songs. Finding new music feels like work.”
Stuck in Their Own Loop
“I just listen to my liked songs. Finding new music feels like work.”
No Clear Value
No Clear Value
"Why would I pay? Don’t know what premium even gives me.”
"Why would I pay? Don’t know what premium even gives me.”
Confusing Interface
Confusing Interface
"The app feels overwhelming with too many sections.”
"The app feels overwhelming with too many sections.”
